My Account
The Home Depot boasts a robust list of features available for their customers to use online and in store. Unfortunately, these features were being under utilized due to lack of visibility and their hard to navigate “My Account” section of the site. After understanding the goals of the stake holders, the range of user stories, and extensive competitive analysis I condensed and reorganized their existing content to surface valuable features and make the user experience more fluid.
The Home Depot boasts a robust list of features available for their customers to use online and in store. Unfortunately, these features were being under utilized due to lack of visibility and their hard to navigate “My Account” section of the site. After understanding the goals of the stake holders, the range of user stories, and extensive competitive analysis I condensed and reorganized their existing content to surface valuable features and make the user experience more fluid.
What It is
Refresh of the My Account section of Homedepot.com
Goals
Provide insight and solutions for content accessbility and new requested features.
Who It’s For
Average Home Depot retail customer that shops in store and online.
Hurdles
Limited to mobile functionality and API. Missed opportunity to drive business from orders, lists, resources, etc
Navigation
Organizing the site into 3 main categories brings highlights the main tasks the business wanted focus on. Integrating the search bar above the navigation, it allows it to always be present even with scrolling.
My Account
Content is organized into cards, with large touch targets to add new information. Laying out the information in a familiar way helps the user read the information quickly and easily.
My Orders
Over 60% of traffic to My Account was to track order status. Instead of having to click into an order to view more details all orders are listed in the left rail with various filters and sorting options. The user can easily access important documents such as manuals and warranties after their purchase, continuing the user engagement and creating brand trust.
My Lists
Content is organized into cards, with large touch targets to add new information. Laying out the information in a familiar way helps the user read the information quickly and easily.
Resources
The Home Depot offers many useful tools such as reminders, price and quantity calculators, and project guides. These were hidden in link farms and multiple layers of navigation. Condensing the various features into 5 main categories guides the user into a funnel that is easy to navigate.
Wifreframes
Competitive Analysis
After meeting with stakeholders and understanding business goals, we needed to see how other brands were solving their user account obstacles. We conducted a broad analysis from direct competitors to financials services to small service based startups.
