A reimagining of the Cox app with a focus on self service that considers all aspects of the customer experience and how it can support the customer, both digitally and physically.
A reimagining of the Cox app with a focus on self service that considers all aspects of the customer experience and how it can support the customer, both digitally and physically.
Self directed initiative to redesign Cox's flagship app with the goal to gain budget and support from leadership to improve and enhance the experience.
6 million+ Cox customers across the US
As the Cox App team did not have formal testing and data resources available at the time of production, we used available metrics and KPIs to guide our success and provide meaningful improvement to the app users and business.