With an already established fan base, Forever 21 needs an app that's just as robust and fun as it's stores. Taking advantage of the horizontal and vertical scrolling that more users are becoming comfortable with, the design provides seamless transition between different feeds from the brand as well as multiple mini apps within the app.
Featured on Behance: Interaction
With an already established fan base, Forever 21 needs an app that's just as robust and fun as it's stores. Taking advantage of the horizontal and vertical scrolling that more users are becoming comfortable with, the design provides seamless transition between different feeds from the brand as well as multiple mini apps within the app.
Featured on Behance: Interaction
First itteration of Forever 21's mobile app.
Increase sales through mobile and engage users via social media.
Younger skewing demographic of Forever 21's retail customers.
Introducing the brand to the mobile space in an innovative way.